Shared Value

In recent years an increased social and environmental awareness has been growing steadily within the global business sector. The success of a company or economic enterprise is no longer judged solely on the basis of the profit it brings to shareholders, but by its economic, social and environmental contribution to society. This is the concept of Shared Value: that a company or other productive operation measures its success by the net positive or negative effects it has on its stakeholders. In contrast with other approaches, the goal of maximization looks beyond the simple creation of economic value on the behalf of a company, to a broader sense of value for society and the environment, according to which a business incorporates into its profit-making estimations a duty of care for the social and environmental needs around it. This approach, first outlined by Michel Porter at Harvard University in 2012, was adopted at the end of 2019 by the companies of the Business Roundtable, and in February 2021 in the closing declaration of the Davos Forum.

Our contribution

Econometría has been the pioneering organization to calculate Shared Value for companies in Colombia. Our estimations have made use of the world’s most up-to-date theoretical formulations for meeting the Sustainable Development Goals (SDGs) and reducing greenhouse gas emissions, as such carrying out calculations for ARGOS in 2017 and PROMIGAS in 2019. In these cases, the net contribution of the company was calculated not only in terms of profit for shareholders, but by the benefits it brought to other sectors of the economy and to general environmental sustainability. Previously, although without the reference framework of the agreements mentioned earlier, similar estimations were carried out for Cerrejón y Cerro Matoso.

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Zuleima Urrea
Data Collection Director
Agricultural Engineer, graduated from the Universidad Surcolombiana with a specialization in social management from Uniminuto and a Master's degree in project management from the EAN. With experience in the design, planning, monitoring, and execution of information collection operations at the national level and in the planning, advice and support of information collection in Central American and Caribbean countries. Her experience includes the management of work teams, the management of administrative and operational aspects for qualitative and quantitative data collections, in urban and rural areas, face-to-face and virtual. She has participated in projects related to the following topics: education, health, early childhood, socioeconomics, rural finance, among others.
Zuleima Urrea
Data Collection Director
Agricultural Engineer, graduated from the Universidad Surcolombiana with a specialization in social management from Uniminuto and a Master's degree in project management from the EAN. With experience in the design, planning, monitoring, and execution of information collection operations at the national level and in the planning, advice and support of information collection in Central American and Caribbean countries. Her experience includes the management of work teams, the management of administrative and operational aspects for qualitative and quantitative data collections, in urban and rural areas, face-to-face and virtual. She has participated in projects related to the following topics: education, health, early childhood, socioeconomics, rural finance, among others.
Zuleima Urrea
Directora Recolección de Información
Ingeniera agrícola, egresada de la Universidad Surcolombiana con Especialización en gerencia social de Uniminuto y Maestría en gerencia de proyectos de la EAN. Con experiencia en diseño, planeación, seguimiento y ejecución de operativos de recolección de información a nivel nacional y en la planeación, asesoría y acompañamiento de recolecciones de información en países de Centroamérica y el Caribe. Su experiencia incluye la gestión de equipos de trabajo, el manejo de aspectos administrativos y operativos para recolecciones cualitativas y cuantitativas, en zona urbana y rural, presencial y virtual. Ha participado en proyectos relacionados con las siguientes temáticas: educación, salud, primera infancia, socioeconómicos, finanzas rurales, entre otros.
Zuleima Urrea
Directora Recolección de Información
Ingeniera agrícola, egresada de la Universidad Surcolombiana con Especialización en gerencia social de Uniminuto y Maestría en gerencia de proyectos de la EAN. Con experiencia en diseño, planeación, seguimiento y ejecución de operativos de recolección de información a nivel nacional y en la planeación, asesoría y acompañamiento de recolecciones de información en países de Centroamérica y el Caribe. Su experiencia incluye la gestión de equipos de trabajo, el manejo de aspectos administrativos y operativos para recolecciones cualitativas y cuantitativas, en zona urbana y rural, presencial y virtual. Ha participado en proyectos relacionados con las siguientes temáticas: educación, salud, primera infancia, socioeconómicos, finanzas rurales, entre otros.
Sofía Vaca
Consultora Junior
Economista de la Universidad de los Andes, con una titulación en Estudios del Desarrollo. Tiene experiencia en análisis de datos cualitativos y cuantitativos, investigación y monitoreo de proyectos sociales y políticas públicas. Interés profesional y conocimientos en investigación, estadística, estudios de género, cambio climático, pobreza, salud pública, desigualdad y desarrollo. Hace parte del equipo de Econometría desde agosto del 2021.
Sofía Vaca
Consultora Junior
Economista de la Universidad de los Andes, con una titulación en Estudios del Desarrollo. Tiene experiencia en análisis de datos cualitativos y cuantitativos, investigación y monitoreo de proyectos sociales y políticas públicas. Interés profesional y conocimientos en investigación, estadística, estudios de género, cambio climático, pobreza, salud pública, desigualdad y desarrollo. Hace parte del equipo de Econometría desde agosto del 2021.